Macros Inc is a flexible diet coaching company with a big team of coaches, 350K members and clients in 70 countries.

The ultimate nutrition and fitness coaching platform
Run your entire online nutrition or fitness business in one place with the most powerful and feature-packed coaching platform on the planet.
Whether you have a few clients or thousands or clients, you will love Pono's limitless power and you will be amazed at how easy it is to use.

Companies of all shapes and sizes are using Pono to power their online business.
A few examples:


Nutrigenomix offers genetic testing and DNA-based dietary advice, with over 10,000 healthcare practitioners in 40 countries.

Eat To Perform has a big team of coaches that help clients lose weight with their unique diet cycles.

Bombshell Fitness offers online training programs and on-site training camps to clients around the world.

Team Elite Physique is a global leader in fitness competition prep and online coaching, with multiple Olympia and Arnold Classic titles.
Everything in one place
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Pono takes every interaction that you have with your clients and puts it in one place. Your entire relationship with your clients, from the moment they start and throughout the months or years that you work together, is at your fingertips in one central dashboard. Everything is lightning fast, intuitive, elegant and easy to use. And it's the same for your clients, with their entire experience available to them on your website and mobile app.
No more searching for information in different emails, documents, spreadsheets or multiple apps. Whether you're an individual business owner with a few clients or a big team of coaches with tens of thousands of clients, everything is right where you need it. Powerful reports and analytics show you how your business is growing, how everyone in your business is performing, and how well you are engaging your clients.
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Remarkably easy to use

Pono is the most powerful coaching system you can imagine, but the new 2023 Pono is incredibly easy to use. With a few clicks you can get your business set up and customize your workflows, and after that whatever you want to do is always just a click or two away. For example, if you want to onboard a new client, sell a new product or program, send out a bulk message to a lot (or all) of your clients or create some new content, you just click the quick-start buttons on your dashboard and Pono will guide you through the process.
If you prefer to see every single setting and manage everything yourself without using the built in guides then that's just a click away too — turn on Pono's "Pro mode" and you can manually control absolutely everything.
Automate everything that you want to
... so that you can focus 100% on what you need to
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Pono helps you automate all of your time-consuming and repetitive admin tasks. You can set up a workflow that automatically configures new client accounts with everything that they need, provides whatever content you want them to get on the schedule that you want them to get it, and then automatically notifies them whenever something needs their attention — for example if a form needs filling out or if they need to send a check-ins. And of course Pono will monitor your client's payments and can automatically remind them (and even change or block their access) if a payment fails. You can even easily set up intricate group automations to create whatever advanced workflow you want.
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A website and mobile app with every feature that you could ever need

Pono is the most feature-packed and complete platform you could ever dream of is, no other system even comes close to Pono's capabilities — there's almost nothing that you can't do and almost nothing that you can't let it automate for you.
Pono includes a website running on your own domain (something like example.com, or on a sub-domain like members.example.com or portal.example.com) and a custom-branded mobile app. The coaching system has email, text, website and video messaging, check-ins, integrated payment processing, sales and affiliate referrals, forms, waivers and questionnaires, nutrition plans and food logging, training plans and workout logging, calendar and scheduling, reports and analytics and much, much more. Pono's powerful business features include payroll, advanced billing options and APIs.
On top of all of this, Pono is immensely versatile and customizable so if there's anything totally individual that you need then we can build it for you.
Transform your business with Pono
Please contact us with any questions